Posts Tagged ‘Graphic design’

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OJ Update: New Tropicana News Plus Infographic

March 23, 2010

Photo By Zach Gale

Near the end of 2009, PepsiCo (owner of Tropicana) lost the title of most popular seller of orange juice to Coca-Cola. Surprisingly, declining Tropicana sales were simply the result of a botched bottle facelift — not a change in the way the juice was made.

What we’ve got for you today is a useful infographic that clearly shows the ways Tropicana redesigned its orange juice cartons early last year. Check it out at the link below the jump… Read the rest of this entry ?

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Luna Bar Graphic Design: Are The Changes Successful?

October 12, 2009
Photo by Zach Gale - New Design On Bottom

Photo by Zach Gale - New Design On Bottom

Competition among energy bar makers is fierce — consider how difficult it is for any one bar’s package to stand out from the rest and you might understand why Luna Bar’s recent graphic design change is significant.

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Tropicana Graphic Design: Did You Stop Buying Because the Packaging Changed?

August 12, 2009
Photo By Zach Gale

Photo By Zach Gale

The recent and incredible failure of Tropicana to redesign its orange juice cartons is not, as the New York Times called it, PepsiCo’s version of a New Coke-like debacle. No, the fact that Tropicana experienced a 20% plunge in sales immediately after modernizing its cartons affirms the importance of graphic design compared to the inherent goodness of the product.

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Myntz Graphic Design: A Change For The Better?

May 5, 2009

Myntz Covers -- Photo by Zach Gale

Myntz Covers -- Photo by Zach Gale

It’s usually not what’s inside that counts so much as how good you look.

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