Archive for the ‘Quick Thoughts’ Category

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OJ Update: New Tropicana News Plus Infographic

March 23, 2010

Photo By Zach Gale

Near the end of 2009, PepsiCo (owner of Tropicana) lost the title of most popular seller of orange juice to Coca-Cola. Surprisingly, declining Tropicana sales were simply the result of a botched bottle facelift — not a change in the way the juice was made.

What we’ve got for you today is a useful infographic that clearly shows the ways Tropicana redesigned its orange juice cartons early last year. Check it out at the link below the jump… Read the rest of this entry ?

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Is Apple’s iPad Worth a Test Drive?

January 29, 2010

iPad

After listening to a video of David Lazarus from the Los Angeles Times talk about the Apple iPad, the anticipation and buzz surrounding the machine reminds me of the recent debut of the Honda CR-Z. The CR-Z is intended to be a sporty and inexpensive hybrid and, despite the fact that no journalists have had the chance to drive the vehicle, that hasn’t stopped everyone from condemning or praising the soon-to-arrive Honda. Lazarus notes a similar sensation with the iPad: no one has really had the chance to spend a useful amount of time with the device to see how it works in real-life situations, so he is hesitant to offer any serious opinions just yet. People writing for blogs can offer as much insight as they want, but without actually spending time with the iPad, the opinions shouldn’t be considered too significant.

Having said that…

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Luna Bar Graphic Design: Are The Changes Successful?

October 12, 2009
Photo by Zach Gale - New Design On Bottom

Photo by Zach Gale - New Design On Bottom

Competition among energy bar makers is fierce — consider how difficult it is for any one bar’s package to stand out from the rest and you might understand why Luna Bar’s recent graphic design change is significant.

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Tropicana Graphic Design: Did You Stop Buying Because the Packaging Changed?

August 12, 2009
Photo By Zach Gale

Photo By Zach Gale

The recent and incredible failure of Tropicana to redesign its orange juice cartons is not, as the New York Times called it, PepsiCo’s version of a New Coke-like debacle. No, the fact that Tropicana experienced a 20% plunge in sales immediately after modernizing its cartons affirms the importance of graphic design compared to the inherent goodness of the product.

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Myntz Graphic Design: A Change For The Better?

May 5, 2009

Myntz Covers -- Photo by Zach Gale

Myntz Covers -- Photo by Zach Gale

It’s usually not what’s inside that counts so much as how good you look.

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The Truth About Abraham Lincoln

April 11, 2009

Abraham Lincoln

What were President Abraham Lincoln’s true motives in abolishing slavery during the Civil War?

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Wow. Dreyer’s Thin Mint Ice Cream is Almost as Good as the Cookies

March 29, 2009
Dreyer's Girl Scouts ice cream

Dreyer's Girl Scouts ice cream

Go now and buy Dreyer’s Girl Scouts Thin Mints ice creamIt’s amazing.  Treat yourself for doing something good, or, if you must, pay yourself forward — you’re bound to do something that’s worthy of a food reward at some point.

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