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Myntz Graphic Design: A Change For The Better?

May 5, 2009

Myntz Covers -- Photo by Zach Gale

Myntz Covers -- Photo by Zach Gale

It’s usually not what’s inside that counts so much as how good you look.

At least, those are probably the priorities for the makers of products like Myntz breathmints, a product placed at checkstands where most of the impulse buys are located.

Myntz Nutrition Facts -- Photo by Zach Gale

Myntz Nutrition Facts -- Photo by Zach Gale

It shouldn’t have been surprising, then, that after years of the same green and black tin design, Myntz has completely changed its style to the point that I thought Trader Joe’s stopped carrying the brand.

Have a Blast! -- Photo by Zach Gale

Have a Blast! -- Photo by Zach Gale

Almost everything about the new tin except the “Dentist Recommended” font appears new.  I wouldn’t have minded retaining the green color over the bright blue but the more modern typeface is a marked improvement over the more playful and larger “Myntz!” font from the old tin.

Expiration Dates -- Photo by Zach Gale

Expiration Dates -- Photo by Zach Gale

The Washington-based company has even made the back side of the tin more pleasing, and let’s not forget the “Have a Blast!” on the side of the tin.  The end result is not something that will affect buying decisions of loyal Myntz fans like me (Altoids have nothing on Myntz), but is certainly a cleaner, more professional look that accentuates its primary difference from Altoids: it’s sugar free.

Myntz Covers -- Photo by Zach Gale

Myntz Covers -- Photo by Zach Gale

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