Photo By Zach Gale
Near the end of 2009, PepsiCo (owner of Tropicana) lost the title of most popular seller of orange juice to Coca-Cola. Surprisingly, declining Tropicana sales were simply the result of a botched bottle facelift — not a change in the way the juice was made.
What we’ve got for you today is a useful infographic that clearly shows the ways Tropicana redesigned its orange juice cartons early last year. Check it out at the link below the jump… Read the rest of this entry ?
After listening to a video of David Lazarus from the Los Angeles Times talk about the Apple iPad, the anticipation and buzz surrounding the machine reminds me of the recent debut of the Honda CR-Z. The CR-Z is intended to be a sporty and inexpensive hybrid and, despite the fact that no journalists have had the chance to drive the vehicle, that hasn’t stopped everyone from condemning or praising the soon-to-arrive Honda. Lazarus notes a similar sensation with the iPad: no one has really had the chance to spend a useful amount of time with the device to see how it works in real-life situations, so he is hesitant to offer any serious opinions just yet. People writing for blogs can offer as much insight as they want, but without actually spending time with the iPad, the opinions shouldn’t be considered too significant.
Having said that…
Photo by Zach Gale - New Design On Bottom
Competition among energy bar makers is fierce — consider how difficult it is for any one bar’s package to stand out from the rest and you might understand why Luna Bar’s recent graphic design change is significant.
Photo By Zach Gale
The recent and incredible failure of Tropicana to redesign its orange juice cartons is not, as the New York Times called it, PepsiCo’s version of a New Coke-like debacle. No, the fact that Tropicana experienced a 20% plunge in sales immediately after modernizing its cartons affirms the importance of graphic design compared to the inherent goodness of the product.
Myntz Covers -- Photo by Zach Gale
It’s usually not what’s inside that counts so much as how good you look.
What were President Abraham Lincoln’s true motives in abolishing slavery during the Civil War?
Dreyer's Girl Scouts ice cream
Go now and buy Dreyer’s Girl Scouts Thin Mints ice cream. It’s amazing. Treat yourself for doing something good, or, if you must, pay yourself forward — you’re bound to do something that’s worthy of a food reward at some point.
Pigeons are more than just rats from the sky. Going to school at Beverly Hills High School, pigeons were – for some reason — everywhere, and it was there I learned their multifaceted appeal.
What would the final scene of West Side Story be without the music? Without the music complementing Maria’s anger and sadness, the scene wouldn’t be nearly as compelling. Maybe it’s the same for you — it certainly rings true for me. Maybe because of all the years I’ve been singing, music is an integral part of my life, pumping me up when necessary and soothing me when I need to relax.
When asked to write a blog about the “Soundtrack to my Life” as part of an online journalism class at USC, I immediately thought about songs that, when played, instantly remind me of a certain point in my past.
Let’s start with Wang Chung.
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Joy in the Journey blog
